B2B Technology Marketing Leader
Hello! I’m Sandra and I develop and execute marketing strategies to boost your brand visibility, grow your pipeline, and increase revenue. Offering 12+ years of experience, I specialize in the aerospace & defense, healthcare, IoT, and automation industries.
CORE SKILLS
Helping you with tailored B2B marketing strategies to grow your business
- Strategic Marketing Initiatives
- Marketing Planning
- Messaging & Value Propositions
- Content Marketing
- Global & Cross-Functional Collaboration
- Lead Generation & Conversion
- Revenue Growth & Strategy
- Marketing AI
- Leadership & Mentorship
- Project Management
- Event & Trade Show Management
- Analytics & Reporting
- Process Improvement
- Integrated Campaigns
- Budget Management
- Account Based Marketing
HIGHLIGHTS
A strong track record of achievement
- Drive form and page optimizations
- Introduce an instant booking tool
- Escalate demo requests by 12%
- Increase immediate bookings by 10%
- Generated 2X more top of funnel, organic leads in year 1
- Delivered 18% more new MQLs YoY
- Deliver high-quality digital content and sales collateral
- Generate market awareness
- Expand MQL engagement by 22% YoY
- Enhance alignment and collaboration
- Resolve key stakeholder concerns
- Improve transparency
- Drive continuous improvements
ENDORSEMENT
What collaborators are saying
As Editorial Director at Military Embedded Systems magazine I worked directly with Sandra in her role as Marketing Manager at Kontron for articles, industry initiatives, webinars, and live events. I was impressed with how quickly she adapted to the quirky and complex defense electronics market. Sandra’s listening skills and marketing acumen enabled her to navigate these nuances especially when it came to helping promote and position Kontron as player in the development of the Sensor Open Systems Architecture (SOSA) Technical Standard through smart, targeted media and marketing campaigns. Sandra’s developed a real passion for the aerospace and defense, which shows through not only in her work but how quickly she’s built a network within defense media circles and industry standards organizations like VITA and SOSA. She’s a true professional, positive thinker, quick learner, and most of a all nice person.
John M. McHale III
EVP & Group Editorial Director
Quite simply, if no one knows about your products and services, you’re in a hole. Sandra, as my go-to marketing specialist, has supported all the sales and business development efforts by making sure our products receive the highest level of attention. She has a great work ethic having to support multiple time zones, cross functional team and languages and has a great relationship with the various agencies needed for to “get the job done”.
Whether we need a one page introduction sheet for a new product or complete project management of a trade show event, Sandra is the person we can all rely on.
I think the phrase “great communicator” is often thrown around but with Sandra, you know where every task is at any point, this can seriously de-stress any deadlines and is an often overlooked skill.
If I were building a marketing team, Sandra would be the #1 choice.
Jon Moseley
VP Business Development
Sandra has been my marketing specialist for several years now in my Product Management role at Kontron. She not only always has a solid annual plan for all of the verticals she supports, but he has a great relationship with the various media outlets and agencies/contractors that we use for various tasks and really uses that to get the job done. She has a keen sense of what is needed, whether it is a simple marketing message or a complete marketing campaign, and she doggedly presses any task to completion, whether it’s a simple marketing slick-sheet or a major trade show presence. She has been a real joy to work with, and I look forward to continuing our great working relationship.
Mark Littlefield
Embedded Systems Product Specialist
I am writing to wholeheartedly recommend Sandra for any marketing position within your esteemed organization.
I have had the pleasure of working closely with Sandra for the past 10 years, where she has consistently demonstrated outstanding skills, dedication, and passion for the avionics market.
Sandra possesses a deep understanding of the complexities and nuances of the avionics market, allowing our team to develop targeted and effective campaigns that have significantly contributed to our success.
I have no doubt that Sandra would be a valuable asset to your organization, bringing a unique blend of industry knowledge and creativity.
Bertrand FOULON
Sales and Business Development
RESUME
SANDRA KROMBACHER
- linkedin.com/in/sandra-krombacher
- sandra.krombacher@gmail.com
- San Diego, CA 92109
Education & Certifications
Master’s Degree in International Business and Cultural Studies – Passau University, Germany
Marketing AI – Cornell University (2023)
- Inbound
- Email Marketing Software
- Content Marketing
- AI for Digital Marketing
- Storytelling in Marketing
- Digital Marketing
- Digital Advertising – HubSpot Academy (2024)
- Sustainable Marketing – Direct Marketing Association of Northern California (DMANC, 2023)
Skills/Expertise
- Strategic Marketing
- Lead & Demand Generation
- Data Analytics & Insights
- Generative AI for Marketing
- Project & Budget Management
- Go-to-Market Strategy & Launches
- Branding & Messaging
- Campaign Management
- Cross-Functional Collaboration
Technical Skills:
Adobe Creative Suite, Google Analytics, Google Ads, SEMrush, MS Teams, Slack, Smartsheet, CMS (Pimcore, WordPress), CRM (MS Dynamics, HubSpot), Marketing Automation (HubSpot)
Industry Experience:
Hardware, Software, IoT, Automation, Healthcare, Aerospace, Defense
SANDRA KROMBACHER
Summary
Hands-on B2B technology marketing leader with 12+ years of experience specializing in lead and demand generation and developing and executing data-driven, strategic marketing initiatives across the aerospace, defense, healthcare, automation, and IoT industries.
Expertise in driving engagement and brand awareness, and crafting compelling messaging. Skilled in content creation and project management. Proven track record in developing marketing initiatives that drive significant business growth for organizations ranging from 150 – 5,000 employees.
Key Accomplishments at a Glance
● Contributed to 15-18% YOY revenue growth through effective demand generation and cross-functional collaboration.
● Increased inbound lead generation by 70%, improving overall Marketing Qualified Leads (MQL) by 50% through data-driven strategies and targeted campaigns within one year.
● Managed a 7-figure marketing budget and improved Marketing ROI by 20% through strategic resource allocation and
data analytics.
● Successfully launched comprehensive messaging frameworks tailored to different verticals, ensuring strong value propositions, and market positioning.
● Directed over 20 successful product launches, resulting in enhanced market penetration and brand awareness.
● Led a high-performing marketing team and achieved record KPIs through leadership and mentorship.
Professional Experience
Marketing Director
April 2022 – March 2024
Kontron America | Remote/San Diego, CA
Kontron specializes in embedded technology for IoT, automation, and other sectors. With 250 employees in North America, it generates annual revenues of ~ $130 million. The Kontron Group reports revenues of $1.3 bn with ~ 8,000 employees globally.
● Promoted to lead North America marketing department, developing and executing global and regional marketing strategies to support organizational goals while managing a 7-figure budget effectively.
● Directed the development and execution of marketing programs and brand strategies to enhance market visibility, generate leads and demand, and impact business growth.
● Executed multi-channel marketing campaigns, including email, social media, webinars, search engine marketing, and digital advertising, significantly increasing customer engagement.
● Developed and launched comprehensive messaging frameworks and led content creation for emails, newsletters, and social media channels, ensuring alignment with brand messaging and business objectives.
● Defined key performance indicators (KPIs) and leveraged data analytics to evaluate campaign performance, continuously optimizing for better results.
● Led a high-performing remote marketing team, achieving record content output through leadership and mentoring, and enhancing team productivity through the integration of AI technologies.
Achievements:
● Developed and executed multi-channel lead generation strategies that increased lead volume by 70% and Marketing Qualified Leads (MQLs) by 50%.
● Led cross-functional collaborations with sales and product teams to align marketing efforts, resulting in 15-18% YOY revenue growth.
● Streamlined lead qualification process, reducing turnaround time to one day.
Marketing Manager
October 2017 – March 2022
Kontron America | Remote/San Diego, CA
● Promoted to lead marketing for the U.S. market.
● Served as a strategic partner to the sales team by creating compelling content (emails, newsletters, whitepapers, use cases, videos, presentations, ebooks) and organizing trade shows.
● Directed product launches including market research, and competitive landscape analysis.
● Worked closely with cross-functional teams to coordinate marketing initiatives, collaborating to improve messaging.
● Monitored campaign performance, driving optimization based on data-driven insights.
Achievements:
● Designed and executed multi-channel marketing campaigns, contributing to a 20% growth in revenue.
● Reduced trade show setup costs by 20% by optimizing booth designs.
Digital Marketing Manager
November 2013 – September 2017
Kontron America | San Diego, CA
● Created and managed digital marketing campaigns, social media, and website content, including copywriting and optimization for search engines.
● Led a team of two web developers and two web agencies.
Achievements:
● Led the redesign of the company’s global website, improving user experience and increasing web traffic by 15% and conversions by 20%.
● Reduced PPC costs by 60% while maintaining strong conversion rates through optimization of bidding strategies.
Marketing Project Manager
November 2011 – October 2013
Kontron AG | Deggendorf, Germany
● Executed global digital marketing campaigns focused on increasing brand awareness and lead generation.
● Managed the company’s corporate website, updating and optimizing content for search engines and overseeing PPC campaigns.
● Led cross-functional teams of 10+ in delivering high-impact marketing projects.